Data protection declaration
Introduction
With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent the provision of our services as well as in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").
The terms used are not gender-specific.
Stand: 21. July 2020
Table of contents
Responsible
Andreas Dalebout
Sahlenbühlweg 10
DE-78073 Bad Dürrheim
E-Mail-Adresse: This email address is being protected from spambots. You need JavaScript enabled to view it.
Impressum: https://makeit-3d.de/index.php/en/legally/privacy.html
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Inventory data (e.g. names, addresses).
- Content data (e.g. text input, photographs, videos).
- Contact details (e.g. email, telephone numbers).
- Meta / communication data (e.g. device information, IP addresses).
- Usage data (e.g. visited websites, interest in content, access times).
- Contract data (e.g. object of contract, term, customer category).
- Payment data (e.g. bank details, invoices, payment history).
Categories of data subjects
- interested persons.
- Communication partner.
- Customers.
- Users (e.g. website visitors, users of online services).
Purposes of processing
- Affiliate tracking.
- Provision of our online offer and user-friendliness.
- Visit action evaluation.
- Direct marketing (e.g. by email or post).
- Feedback (e.g. collecting feedback via online form).
- Interest-based and behavioral marketing.
- Contact requests and communication.
- Conversion measurement (measurement of the effectiveness of marketing measures).
- Profiling (creating user profiles).
- Remarketing.
- Range measurement (e.g. access statistics, detection of returning visitors).
- Safety measures.
- Tracking (e.g. interest / behavior-related profiling, use of cookies).
- Contractual benefits and service.
- Management and answering inquiries.
Relevant legal bases
In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. If more specific legal bases are also relevant in individual cases, we will inform you of this in the data protection declaration.
- Consent.(Art. 6 Abs. 1 S. 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.
- Fulfillment of contract and pre-contractual inquiries (Art. 6 Abs. 1 S. 1 lit. b. GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are carried out at the request of the data subject.
- Protection of vital interests(Art. 6 Abs. 1 S. 1 lit. d. GDPR) - The processing is necessary to protect the vital interests of the data subject or another natural person.
- Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Germany apply. This includes in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. State data protection laws of the individual federal states can also be applied.
Safety measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different occurrence probabilities and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes based on the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https) : In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.
Transmission and disclosure of personal data
As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or that it is disclosed to them. The recipients of this data can e.g. Payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing as part of the use of third-party services or the disclosure or transmission of data to other people, bodies or companies takes place, this takes place only in accordance with the legal requirements.
Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognized data protection level, contractual obligation through so-called standard protection clauses of the EU Commission, if certificates or binding internal data protection regulations are available (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).
Use of cookies
Cookies are text files that contain data from visited websites or domains and are saved by a browser on the user's computer. The primary purpose of a cookie is to store information about a user during or after their visit within an online offer. For example, the stored information the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also known as "user IDs")
A distinction is made between the following types of cookies and functions:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
- Permanent Cookies: Permanent cookies remain saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users who are used for range measurement or for marketing purposes can be saved in such a cookie.
- First-Party-Cookies: First-party cookies are set by us.
- Third-Party-Cookies: Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
- Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user entries or for security reasons).
- Statistics, marketing and personalization cookies : Furthermore, cookies are generally also used in the scope of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions, etc.) is based on individual Websites are saved in a user profile. Such profiles serve to e.g. Display content that corresponds to your potential interests. This process is also referred to as "tracking", i.e. tracking the potential interests of the users. . If we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.
Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed based on our legitimate interests (e.g. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.
Storage period.: If we do not provide you with any explicit information about the storage duration of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as "opt-out"). You can first declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offering). You can also object to the use of cookies for online marketing purposes by means of a variety of services, especially in the case of tracking, via the website https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further contradiction notices in the context of the information on the service providers and cookies used.
Processing of cookie data based on consent : Before we process or have data processed as part of the use of cookies, we ask users for consent that can be revoked at any time. Before consent has not been given, cookies are used, which are absolutely necessary for the operation of our online offer.
- Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.f GDPR).
Payment service provider
In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the persons concerned efficient and secure payment options and, in addition to banks and credit institutions, use other payment service providers (collectively, "payment service providers").
The data processed by the payment service providers include inventory data, such as the name and address, bank details, such as Account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, total and recipient-related information. The information is required to complete the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness. We refer to the terms and conditions and the data protection information of the payment service providers.
The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of cancellation, information and other data subject rights.
- Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. contract object, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
- Affected people: Customers, prospects.
- Purposes of processing: Contractual performance and service.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).
Services and service providers used:
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.
The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is generated as part of the use and communication. This regularly includes the IP address that is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.
The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (in particular in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure that the server is fully loaded and stable.
- Processed data types: Content data (e.g. text entries, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Legal basis: Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR).
Registration, registration and user account
Users can create a user account. As part of the registration, the users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data include in particular the login information (name, password and an email address). The data entered during registration are used for the purposes of using the user account and its purpose.
Users can learn about processes that are relevant to their user account, e.g. technical changes, to be informed by email. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a statutory retention requirement. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.
As part of the use of our registration and registration functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Online-Forum: Participation in the forum requires a registration, in which, subject to other information in the registration form, one or your name, a password and the e-mail address to which the access data are sent must be provided. For security reasons, the password should correspond to the state of the art, i.e. it should be complicated (this will be pointed out to users when registering if necessary) and should not be used elsewhere. The posts in the forum are visible to the public unless their visibility is limited to certain members or groups of members. The contributions of the authors are saved with their names, if registered or specified, the time and the content of the entries. When logging in and writing entries, the IP addresses of the users are also saved if the entries should have inadmissible content and the IP addresses could be used for legal prosecution. The person responsible reserves the right to delete the registrations and entries on the basis of appropriate consideration.
- Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited websites, interest) of content, access times).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Contractual services and service, security measures, administration and answering of inquiries.
- Legal basis: consent (Art. 6 Abs. 1 S. 1 lit. a GDPR), Fulfillment of contract and pre-contractual inquiries (Art. 6 Abs. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers will only be processed for the purposes of the publication medium insofar as it is necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
Comment subscriptions: The follow-up comments can be subscribed to by users with their consent. The users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the consent of the user, we save the time of registration together with the IP address of the user and delete this information when users unsubscribe from the subscription.
You can cancel the receipt of our subscription at any time, i.e. revoke your consent. Based on our legitimate interests, we can save the e-mail addresses we have withdrawn for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.
- Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Contractual services and service, feedback (e.g. collecting feedback via online form), contact inquiries and communication, administration and answering of inquiries.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Abs. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR), consent (Art. 6 Abs. 1 S. 1 lit. a GDPR), Protection of vital interests (Art. 6 Abs. 1 S. 1 lit. d. GDPR).
contact
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the details of the inquiring persons are processed, insofar as this is necessary to answer the contact inquiries and any measures requested.
The answering of contact inquiries within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre) contractual inquiries and, moreover, on the basis of the legitimate interests in answering the inquiries.
- Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
- Affected people: Communication partner.
- Purposes of processing: Contact requests and communication.
- Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Abs. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR).
Newsletters and electronic notifications
We only send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletters") with the consent of the recipient or with a legal permission. Our newsletters also contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we can ask you to enter a name for the purpose of addressing yourself personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: The registration for our newsletter basically takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: Based on our legitimate interests, we can save the e-mail addresses we have withdrawn for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed. In the event of obligations to permanently observe contradictions, we reserve the right to save the email address for this purpose in a blacklist.
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of demonstrating its proper course. Insofar as we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.
Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is legal, e.g. in the case of existing customer advertising, is allowed. Insofar as we commission a service provider to send emails, this is based on our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was conducted in accordance with the law.
Content: Information about us, our services, promotions and offers.
- Processed data types: Inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited websites, interest in content, access times).
- Affected people: Communication partner.
- Purposes of processing: Direct marketing (e.g. by email or post).
- Legal basis: consent(Art. 6 Abs. 1 S. 1 lit. a GDPR), Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR).
- Opposition option (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably by email.
Online marketing
We process personal data for the purposes of online marketing, which in particular includes the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential interests of the users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and saved in a file (so-called "cookie") or similar methods are used, by means of which the information relevant to the presentation of the aforementioned content about the user is saved. For this information, e.g. Content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing process, do not know the actual identity of the user, but only the information stored in their profiles.
The information in the profiles is usually saved in the cookies or by means of similar processes. These cookies can generally be later read on other websites that use the same online marketing process, analyzed and analyzed for the purpose of displaying content, and supplemented with further data and stored on the server of the online marketing process provider.
In exceptional cases, clear data can be assigned to the profiles. This is the case if the users e.g. Are members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users have additional agreements with the providers, e.g. by consent in the context of registration.
We generally only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. e.g., to conclude a contract with us. The conversion measurement is only used to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.
Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
- Affected people:Users (e.g. website visitors, users of online services), interested parties.
- Purposes of processing: Tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (e.g. access statistics, detection of returning visitors).
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal basis: consent (Art. 6 Abs. 1 S. 1 lit. a GDPR), Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR).
- Opposition option(Opt-Out): We refer to the data protection notices of the respective providers and the possibilities of objection given to the providers(sog. "Opt-Out"). If no explicit opt-out option has been specified, there is the possibility that you can deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu. b) Kanada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-Territory: https://optout.aboutads.info.
Services and service providers used:
- Google Analytics: Online marketing and web analysis; Service provider:Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Widerspruchsmöglichkeit (Opt-Out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:: https://adssettings.google.com/authenticated.
- Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offer and we receive a remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
- Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offer and we receive a remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy.
Affiliate programs and affiliate links
In our online offer we include so-called affiliate links or other references (which may include search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we can receive a commission or other benefits from these third-party providers (collectively referred to as "commission").
In order to be able to track whether the users have taken advantage of the offers of an affiliate link we use, it is necessary that the respective third-party providers learn that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or other promotions (e.g. purchases) serves the sole purpose of commission settlement and is canceled as soon as it is no longer required for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented by certain values that are part of the link or otherwise, e.g. in a cookie. In addition to the values, the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and include an online identifier of the user.
Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Processed data types: Contract data (e.g. contract object, term, customer category), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Affiliate tracking.
- Legal basis: consent (Art. 6 Abs. 1 S. 1 lit. a GDPR), Fulfillment of contract and pre-contractual inquiries (Art. 6 Abs. 1 S. 1 lit. b. GDPR), Legitimate interests (Art. 6 Abs. 1 S. 1 lit. f. GDPR).
Services and service providers used:
- Amazon Affiliate Program:Amazon Affiliate Program - Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service provider: Amazon Europe Core S.à.r.l., die Amazon EU S.à.r.l, die Amazon Services Europe S.à.r.l. and the Amazon Media EU S.à.r.l., all four resident in 38, avenue John F. Kennedy, L-1855 Luxemburg, as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 München (together "Amazon Europe"), Parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA.; Website: https://www.amazon.de; Data protection: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Plugins and embedded functions as well as content
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or social media buttons and contributions (hereinafter: consistently referred to as "content").
The integration always presupposes that the third-party providers of this content process the IP address of the users, because without the IP address they could not send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information on the use of our online offer, as well as being linked to such information from other sources.
Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users are processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
- Processed data types: Usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input , Photographs, videos).
- Affected people:Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offering and user-friendliness, contractual services, security measures, administration and answering inquiries.
- Legal basis: Legitimate interests(Art. 6 Abs. 1 S. 1 lit. f. GDPR), consent (Art. 6 Abs. 1 S. 1 lit. a GDPR), Fulfillment of contract and pre-contractual inquiries(Art. 6 Abs. 1 S. 1 lit. b. GDPR).
Services and service providers used:
- Google Fonts: We integrate the fonts ("Google Fonts") from the provider Google, whereby the data of the user is used solely for the purpose of displaying the fonts in the browser of the user. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection: https://policies.google.com/privacy.
- YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection: https://policies.google.com/privacy; Opposition option (Opt-Out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).
If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.
Change and update of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes make it necessary to act on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.
Rights of the data subjects
As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
- Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR, to file an objection; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
- Right to withdraw consent :. You have the right to withdraw your consent at any time.
- Right of providing information: You have the right to request confirmation as to whether the data in question is being processed and for information about this data and for further information and a copy of the data in accordance with the legal requirements.
- Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
- Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
- Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements or to request their transmission to another person responsible.
- Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the location of the alleged violation, if you believe that the processing of your personal data is against the GDPR violates.
Definitions of terms
This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.
- Affiliate follow-up: As part of the affiliate follow-up, links are recorded that help the linking websites to refer users to websites with product or other offers. The operators of the linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, it is necessary for the provider to be able to track whether users who are interested in certain offers will subsequently perceive them when the affiliate links are initiated. Therefore, the functionality of affiliate links requires that certain values be added to them, which become part of the link or otherwise, e.g. stored in a cookie. The values include, in particular, the initial website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user and tracking-specific values , such as Advertising media ID, partner ID and categorizations.
- Visit action evaluation: "Visitor action evaluation" (English "Conversion Tracking") describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then called up again on the target website. For example, we can use this to understand whether the ads we placed on other websites were successful).
- IP-Masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. That is why it is IP -Masking a means of pseudonymizing processing methods, especially in online marketing
- Interest-Based and Behavioral Marketing: One speaks of interest and / or behavioral marketing if potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done based on information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interacting with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
- Conversion measurement: Conversion measurement is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then called up again on the target website. For example, we can use this to track whether the ads we placed on other websites were successful.
- Personal data: "Personal data" is all information relating to an identified or identifiable natural person (hereinafter "data subject"); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
- Profiling: "Profiling" means any type of automated processing of personal data that consists of the fact that this personal data is used to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information regarding age, analyze, evaluate or to analyze gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (in order to predict them (e.g. interests in certain content or products, click behavior on a website or their location) Cookies and web beacons are often used for profiling purposes.
- Range measurement: The range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can change the behavior or interests of visitors to certain information, such as Website content. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit their website and what content they are interested in. In this way you can e.g. adapt the content of the website better to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
- Remarketing: One speaks of "remarketing" or "retargeting" if e.g. for advertising purposes, it is noted which products a user was interested in on one website in order to inform the user about these products on other websites, e.g. in advertisements to remember.
- Tracking: One speaks of "tracking" if the behavior of users can be traced across several online offers. As a rule, behavior and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
- Responsible: The "person responsible" is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.
- processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.
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